Happy Anniversary to Us!
In celebration of WMG’s 40 years supporting women in publishing, we will present three terrific conference sessions during BEA 2014. Each session deals with the most important issues facing women in our industry; each will feature a panel of dynamic, high-profile industry professionals asking—and answering—tough questions. You won’t want to miss them.
Wednesday, May 28 11:00 am - 11:50 am
The advent of digital technology into the traditional book-publishing arena creates new jobs and changes established roles. How can publishing women bridge the divide and thrive? Where are the opportunities and obstacles? Presented by Women’s Media Group, this session will speak to women in every channel of traditional or digital book publishing, will offer insights, advice, and assessments of what’s at stake for women with career investments in publishing, and will air some upstart opinions, too.
Thursday, May 29 11:00 am - 11:50 am
What do the changes in publishing mean for the futures and careers of the women who work in this fascinating, frustrating business? What do women need in order to succeed—and what will they need in the future? Presented by Women’s Media Group, publishing professionals who have taken very different paths to success will discuss what it took to get where they are, what it takes to stay there, and how they envision the successful publishing careers for women in the future.
Girl Books, Boy Books, Gender Hooks: Packaging, Positioning and Reviewing in the Fiction Marketplace
Friday, May 30 11:00 am - 11:50 am
J. K. Rowling chose to use only her initials in order to broaden the potential readership of the Harry Potter series. Suzanne Collins kept her name, but the cover designs of the Hunger Games trilogy are decidedly gender-neutral. Dorothy Parker famously lamented, “Please god, let me write like a man,” and Nicholas Sparks, the reigning king of romantic women’s fiction, has mastered the art of writing like a woman. Disparate approaches to packaging and positioning of “girl” books and “boy” books and how all this affects sales, reviews, and readers has sparked an ongoing, sometimes heated, debate. Presented by Women’s Media Group, this panel will discuss the discrepancy between the number of books published by female authors compared to those published by male authors and what can be done to help even the playing field.
* WMG member
Registered for BEA? Help build buzz for these panels by pre-selecting them on your online BEA Show Planner. Just click on the session titles above, which will take you to the BEA web page. Then click on “Add to My Show Planner.” Done!
Help us spread the word! If you know others who would enjoy these events, send them to this page using this link. http://bit.ly/1fwWPW7.