Tuesday, February 1st, 7:00-8:00 p.m. ET
Free for WMG members, $10 for non-members
There are an estimated 56% more job openings in branded content versus traditional journalism. That's why we see an uptick in journalists and editors wondering how to break into this kind of content creation. And the truth is, branded content hiring managers would rather teach a journalist the basics of marketing than teach a marketer how to create compelling, editorial-like content (at least this hiring manager anyway). Another truth: creating content for brands can be fascinating and even fun—as either a gig or a career. In this session, we'll cover: How to find a job or writing opportunity; what the work entails; and where the industry is headed.
Proceeds from this program will benefit the Women’s Media Group Educational Foundation
Meet the speaker:
WMG member Diane di Costanzo is the VP/Editorial Director of the Foundry, the branded content division within Meredith Corporation. She has worked in branded content for 12 years, providing strategy, talent, and content for diverse brands. Additionally, she was a finalist in the 2020 Women in Content Marketing Awards as well as one of Folio’s Top Women in Media in 2019. Diane often speaks at conferences and workshops about content marketing.
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