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  • Talks@WMG: The Power of Influencer Marketing

Talks@WMG: The Power of Influencer Marketing

  • June 14, 2018
  • 12:30 PM - 2:00 PM
  • Upper Story at 979 3rd Avenue between 58th & 59th Streets
  • 120

Registration is closed


With the readership of newspapers and magazines waning and the decline in radio and TV viewership, influencer marketing has proven to be one of the most effective forms of advertising and publicity. It was on every trend list in 2017 and will continue to be a focus in 2018. Influencer engagement is important - not just to grow your author or brand's reach through a vibrant marketing channel, but also to learn from thought leaders, stay up to date on the trends, and maximize your author and brand's relevance.

We are thrilled to welcome a panel of experts on the topic of influencer marketing to our lunchtime Talks@WMG on June 14th at Upper Story. You'll hear from:

  • Stephanie Smith of United Talent Agency's IQ, UTA's social media strategy division
  • Tina Cervera former SVP of VaynerMedia and current chief creative and digital officer of Lippe Taylor
  • Jodi McKee, photographer, blogger, social media influencer with over 4 million followers on Pinterest
  • Sara Yasin, Deputy Director News Curation at Buzzfeed.

Our panel will be moderated by author, journalist, and social media innovator Ann Shoket who will ask our panelists:

  • What makes for an influencer?
  • How do you build influence?
  • How do influencers work with publishers, brands, and personalities and how do we work with influencers?
  • Who are influencers trying to influence and what are they and we getting out of it?
  • How do influencers create robust engagement?
  • How do we truly measure influence?
  • Where is influencer marketing headed?

There will be plenty of time for Q&A and dialogue.

Guests welcome.

RSVP DEADLINE: Monday, June 11 at 6pm

CANCELLATION DEADLINE: Monday, June 11 at 6pm

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