Join us for an inspiring and informative talk on how influencers build their brand and how you and your clients can too with Laurie Buckle, Founder + CEO of CookIt Media, a Los Angeles-based digital media agency, at our February 26th Brown Bag lunch at Random House. (Note Laurie has to fly later that afternoon back to LA so we will start the talk as close to 12:30 as possible.)
Laurie launched CookIt Media in 2014 with the goal of helping influencers create a unique brand strategy - a story that would resonate with a target audience and set them apart in a saturated market. Wanting to provide her influencers with brand partnerships that fit their goals and vision, as well as ongoing brand consulting, CookIt added brand management to their offerings in 2015. CookIt's collective expertise in content production led to the creation of the content studio in 2016, which works directly with brands and influencers to create smart, engaging content that elevates their brand and grows their business.
Her passionate vision and ideas will help you and your clients ignite powerful and effective brand strategies.
We will leave plenty of time for Q&A.
ABOUT LAURIE BUCKLE
Laurie is the Founder + CEO of CookIt Media, a Los Angeles-based digital media agency that works with food influencers to help them become bigger, better businesses. She is also on the board of directors of the International Association of Culinary Professionals (IACP).
Laurie has more than three decades of experience in food publishing. She held key positions at Bon Appétit, Better Homes & Gardens, and Kitchn. As Editor in Chief of Fine Cooking magazine, she successfully redesigned and relaunched the brand. Her passion for storytelling and deep experience in content development inform every project CookIt takes on, from helping an influencer find their true north to helping a brand truly win at social.
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