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Books, Broadcasting and Beyond: The New Content Trends in Media

  • September 28, 2021
  • 12:00 PM - 1:00 PM
  • Zoom

Registration


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Tuesday, September 28th, 12:00 p.m. - 1:00 p.m. ET

Free for WMG members & $15 for non-members


Join us for a lively panel discussion with women leaders from publishing, digital media, and broadcasting about the changing media landscape. Moderator Rachel Deahl, News Director at Publishers Weekly, will be in conversation with Kristen McLean, Executive Director, Business Development at NPD Book and Leila Milgrim, Director of Brand Marketing at Conde Nast and Self Magazine, and Linda Saint Marc, Associate Professor of Professional Practice at The New School about emerging content trends they’re seeing across media industries, how consumers’ interests, needs, and consumption habits have evolved since the onset of the pandemic, and how businesses—large and small—can adapt to meet those needs in innovative ways.


Proceeds from this program will benefit the Women’s Media Group Educational Foundation.

About the Moderator: 

Rachel Deahl is a writer and editor with over 15 years of experience covering the trade book business. At Publishers Weekly, where she is the news director, she covers general news, oversees author profiles, and writes the magazine's weekly Deals column, which details the notable titles being acquired at the major publishing houses. Rachel has also overseen the programming for both of PW's main trade shows, the New York Rights Fair and the U.S. Book Show. She has contributed to such publications as SlateThe Boston Globe MagazineNylon; and O, The Oprah Magazine.

About Kristen McLean:


Kristen McLean is the Executive Director of Business Development, and the primary Industry Analyst at the NPD Books. Kristen is a twenty-five-year veteran of the publishing industry, with a career spanning many roles including retailing, buying, field sales, marketing, and business development which gives her an unusually deep perspective as a market analyst. A widely-recognized expert in the areas of children’s books, comics & graphic novels, and cross-entertainment consumer behavior, she works broadly with NPD Books’ key clients, and she is deeply interested in the confluence of retail realignment, technology, literacy, and demographics in the Digital Age.

About Leila Milgrim:

Leila Milgrim is the Director of Brand Marketing at Condé Nast Traveler and SELF. She's previously held positions at GlamourRolling Stone and InStyle, and was the first Marketing Director for a boutique European tour operator. She is also the founder of Sonder Support, a resource-driven website and peer-led network of travelers committed to mental health support and awareness.

 

Leila is a Masters student at NYU studying International Affairs and Global Futures. She obtained her undergraduate from the University of Florida, where she majored in Journalism.

Craving adventure beyond her cubicle, she embarked on a journey to Florence in 2016, and she's split her time between Italy and Manhattan ever since.


About Linda Saint Marc:


Linda Saint Marc is an Associate Professor of Professional Practice with the School of Media Studies’ Media Management Graduate Program at The New School. She is a media maker, educator, and change agent with a successful global track record for designing and reimagining ventures with experience developing category-leading brands on six continents as a C-suite media industry executive and business development consultant. She has a comprehensive understanding of publishing operations, branding, leadership, coaching, and team building throughout her career trajectory with an appreciation of diverse cultures. As a brand strategist, Linda is internationally recognized for her innovative work leveraging content assets with licensing programs for products, services, events, and e-commerce.

Linda is the founder of Media x Women, a professional community of young media makers which amplifies women's accomplishments in the industry worldwide through the “How She Made It” career journey podcast. Recently, Linda launched a new initiative advancing media and information literacy through community learning, Media Smart Citizens (MSC), in collaboration with The Stavros Niarchos Foundation Library (SNFL) of The New York Public Library and UNESCO. 

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