Tuesday, July 19, 6:00-7:00 p.m. ET
Free for WMG members, $15 for non-members
TikTok has been the #1 downloaded app in the world for three years, with over half-a-million new users every day. Every day! To tap into that sizable audience, publishers, authors, and retailers are collaborating with avid book fans who have created popular content for the platform’s “BookTok” community. Some publishing pros are also producing original BookTok content to drive brand awareness, excitement, and sales of books.
How is TikTok impacting publishers' marketing strategies? What kinds of content work on TikTok and which don't? Who are the most effective creators? How are bookstores capitalizing on TikTok trends?
Learn all about TikTok as a marketing platform, and bring your questions and comments to this presentation with industry experts.
Proceeds from this program will benefit the Women’s Media Group Educational Foundation.
Moderator: Miral Sattar is the CEO of Bibliocrunch, an award-winning publishing services marketplace that connects authors with editorial services. She has worked in the media industry for 15 years; has lectured at universities across America; and has helped numerous authors hit #1 in their categories. Miral is a TikTok creator (@miralreads) and a WMG member and past co-president!
Shannon DeVito is the Director of Books at Barnes & Noble, where she leads the Category Management team, overseeing all of Trade & Kids' Book categories. She creates initiatives for the company's promotional book strategies, develops campaigns with the publishing industry for important releases, negotiates exclusive opportunities, and executes overall book strategy for the company's 600+ stores. Shannon is a frequent spokesperson for B&N on publishing trends.
Kristen McLean is the executive director of business development and the primary industry analyst at NPD Books. Her career has spanned many roles, which gives her deep perspective as a market analyst. She is a widely-recognized expert in the areas of children’s books, comics and graphic novels, and cross-entertainment consumer behavior. Kristen is deeply interested in the confluence of retail, technology, literacy, and demographics in the digital age.
Brianna Yamashita, Senior Marketing Director at Scribner, has strategized and executed New York Times bestselling campaigns for such authors as Anthony Doerr, Stephen King, Jennifer Egan, Huma Abedin, Mark Bittman, and Queer Eye’s Antoni Porowski, among others. She has spearheaded marketing for major franchises, established marketing partnerships with leading lifestyle brands, and instituted marketing best-practices and analytics-driven book marketing systems. Brianna is also a WMG member!