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  • Practical Artificial Intelligence

Practical Artificial Intelligence

  • April 24, 2024
  • 12:00 PM - 1:00 PM
  • Zoom


Registration is closed

Wednesday, April 24, 12:00-1:00 p.m. ET

Free for WMG members; $15 for non-members (Zoom)

The Generative AI hype may have quieted since peak ChatGPT, but rest assured that AI tools continue to proliferate. What does this mean for content creators, publishers, and marketers? Join us for a lively lunchtime discussion with media leaders who are actively incorporating AI into their daily practice– and building businesses that harness the power of AI to empower others.

Speaker bios:

Kristen Cook is an Enterprise Customer Success Manager at Jasper,  where she plays a pivotal role in empowering Global Marketing organizations to harness the power of generative AI across their teams. With a decade of experience in the SaaS and startup sectors, Kristen brings a wealth of knowledge and expertise to her role in helping to shape the future of AI innovation in marketing. At Jasper, an AI copilot for enterprise marketing teams, Kristen's work involves close collaboration with some of the world's top publishers, guiding them through the seamless integration of genAI into their operational workflows. Kristen is deeply passionate about helping teams solve real problems and building impactful solutions with genAI.

Caitlin Kelly is founder and co-CEO of EZ Newswire. She has 15 years of marketing and communications experience across technology, media, and finance. Previously, Caitlin held a senior role at MediaLink, advising Fortune 100 companies on growth, marketing, and communications strategy, and she oversaw communications at PubMatic, leading them through funding rounds before IPO. Caitlin earned a bachelor’s degree from the College of Charleston, where she attended on scholarship.

Founder of Kathleen Schmidt Public Relations, Kathleen Schmidt is a strategist who applies her in-depth experience in all aspects of the industry, including as a publicist, literary agent, acquisitions editor, and ghostwriter, to every project she takes on. Her career encompasses 30 years of creating and directing impactful and strategic global media, marketing, and branding campaigns for politicians, A-List celebrities, athletes, and high-profile personalities. To date, she has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, Vanity Fair, GQ, and Sirius XM.

Moderator Charlie Schroder is President Emerita of Women’s Media Group and currently heads Original Content Development & Publishing at Scribd, the company behind premium reading content subscription service Everand (as well as Scribd and Slideshare). With a career at the intersection of content, technology, creators and audiences, Ms. Schroder most recently spearheaded Scribd’s first GenAI experiments and successfully initiated the company’s AI Ethics Committee.

All proceeds from this event support the Women's Media Group Educational Foundation.

Refunds available up to 24 hours before the event. No refunds for cancellations made within 24 hours of the event.

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