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Using Social Media to Grow Your Brand

  • June 20, 2024
  • 12:00 PM - 1:00 PM
  • Zoom



Thursday, June 20, 12:00-1:00 p.m. ET

Free for WMG members; $15 for non-members (Zoom)

Join this program to learn how to harness the full potential of social media platforms for brand growth and expansion. Led by award-winning multihyphenate media maker Lisa Durden, this program will provide a deep dive into the strategies, tools, and techniques essential for leveraging social media effectively to elevate your brand. 

Participants will learn:

  • The foundations of social media branding

  • Platform selection and optimization

  • Content creation and curation

  • Community building and engagement

  • Social media advertising and promotion

  • Monitoring and analytics

  • Scaling and growth strategies

Participants will leave this program equipped with actionable insights and a strategic roadmap to unlock the full potential of social media in growing their brand presence, increasing engagement, and driving business success.

This is a ✏️WMG Lunch & Learn✏️ event! WMG Lunch & Learns are part of a series of midday events designed to help you learn, grow, and connect in only 60 minutes. This presentation is fully interactive to give participants opportunities to share their voices. 

About the speaker:

Lisa Durden is not your ordinary voice in the media landscape – she's a provocateur and a truth-teller, wielding the power of storytelling to redefine our collective narrative. Lisa's voice is her activism, resonating as a brilliantly outspoken ABC News Contributor, Social Justice Journalist, Content Curator, Multihyphenate Media Maker and thought leader. She’s a recognized National Media Personality, gracing such esteemed platforms as ‘ABC News 20/20;’ Revolt TV’s ‘Revolt Black News;’ and ‘CBS’ News.’ She’s also an award-winning producer of film and television - including ABC 20/20’s documentary, ‘Diary Of A Killer;’ Hulu series ‘The Conversations Project;’ A&E Network series ‘Neighborhood Wars 2;’ ‘Girls Matter Documentary;’ Verizon PSA ‘Conversations With Mom, to name a few. Her alma mater, Seton Hall University, bestowed upon her the "Vanguard Award for Excellence in Communications," and she received "The Woman On Fire Award For Outstanding Dedication To Media" from Newark Circle Of Sister. Ms Durden added another feather to her cap by earning her Masters In Fine Arts Degree in Social Documentary Film from New York's School Of Visual Arts. Lisa Durden – a name synonymous with courage, resilience, and a passion for storytelling that knows no bounds. Get ready to be inspired! #ClapForThat!

All proceeds from this event support the Women's Media Group Educational Foundation.

Refunds available up to 24 hours before the event. No refunds for cancellations made within 24 hours of the event.

Copyright © 2016 Women's Media Group. All rights reserved. WMG is a registered trademark of Women's Media Group, Inc. 

Women's Media Group Educational Foundation is a 501(c)3 non-profit organization. Your donation is tax deductible as allowed by law.

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