Wednesday, November 5, 12:00-1:00 p.m. ET
Free for WMG members; $15 for non-members (Zoom)
Join Women’s Media Group for a focused virtual session with Fauzia Burke, founder of FSB Associates and author of Online Marketing for Busy Authors. In this interactive program, Fauzia will demystify how artificial intelligence is transforming publishing — from creating a media kit to discovering audiences. She’ll lead a thoughtful discussion on the promise and pitfalls of AI for writers and publishers, highlighting the essential skills authors and media professionals need to stay ahead. Drawing on real-world examples, Fauzia will share practical tools and frameworks to help you use AI responsibly and creatively. You’ll come away with actionable strategies to integrate AI into your marketing and promotion efforts — and learn how to leverage new technologies to elevate your message, strengthen your brand, and build lasting connections with readers. She will be in conversation with Jane Wesman, Co-President of WMG and President of Jane Wesman Public Relations, Inc.
Meet the speakers:
Fauzia Burke is a pioneering figure in digital book publicity, with more than 20 years of experience shaping the publishing industry. As the founder and President of FSB Associates, she's worked with bestselling authors like Alan Alda, Arianna Huffington, Deepak Chopra, Mika Brzezinski, Ken Blanchard, and Lord Charles Spencer, as well as many talented first-time authors. Her company made history by creating the first author website for Sue Grafton and founded Pub Site — a user-friendly platform that has empowered authors like Tom Clancy, Robin Cook, and many others to build their online presence. An accomplished author herself, Fauzia wrote Online Marketing for Busy Authors (Berrett-Koehler), providing practical guidance for authors navigating today’s digital landscape. She now leverages her expertise to lead the way in AI-driven book marketing, helping authors and publishers embrace innovative, technology-enhanced strategies. Fauzia is writing a weekly Substack on harnessing the power of AI to shape the future of book marketing. You can follow her at Fauziaburke.substack.com.
Jane Wesman, Co-President of WMG and President of Jane Wesman Public Relations, Inc., is a leading book publicist and branding expert with more than four decades of experience promoting authors and ideas that shape culture. She led national campaigns for bestselling books, such as The 7 Habits of Highly Effective People, The One Minute Manager, and The Alchemist, as well as for many of today’s most innovative business, leadership, and fiction authors. Known for combining traditional publicity with digital strategy, Jane helps authors build visibility and thought leadership through integrated publicity, social media, and branding campaigns. She is the author of Dive Right In – The Sharks Won’t Bite: The Entrepreneurial Woman’s Guide to Success and shares her expertise on her Book Marketing Pro YouTube channel and LinkedIn newsletter. A past President of the NYC chapter of the National Association of Women Business Owners, she launched a mentoring program that helped dozens of women grow their businesses. Learn more at www.wesmanpr.com.
Refunds available up to 48 hours before the event. No refunds for cancellations made within 48 hours of the event.
