Beyond the Byline: Using PR to Drive Book Sales

Wednesday, September 30, 12-1 p.m. ET

Free for WMG members; $15 for non-members (Zoom)

Writing a book is only half the battle; getting it into the hands of paying readers is the real work. Designed specifically for authors at every stage, from aspiring to published, this seminar will focus on how an effective public relations effort can support a robust sales campaign. Published author Jennefer Witter will discuss how she works with her clients in the pre-sale stage, launch period, and post-publication. She will also save time to answer your questions.

Meet the speaker:

Jennefer Witter is the CEO and founder of The Boreland Group Inc., a boutique public relations firm headquartered in New York City. She is the author of The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed and was named one of the nation’s “10 Most Successful Black CEOS and Entrepreneurs” by MadameNoire magazine. Jennefer was formerly a vice president at Ketchum, where she launched a sub-practice that generated one million dollars in revenue in its first year. Jennefer is a passionate advocate for women in the workplace and military. She is an active member of Ellevate Network, a global networking organization for professional women, and serves on the advisory board for Women inPower, a 92nd Street Y-led venture that seeks to support and promote senior-level professional women to C-level positions. Learn more about Jennefer by connecting with her on LinkedIn.

Refunds available up to 48 hours before the event. No refunds for cancellations made within 48 hours of the event.